Thursday, November 7, 2013


I'm a bag lady. I admit it. I usually carry at least two bags with me. A shoulder bag and then either a camera bag or a big eco tote bag, or both. Eating fresh, real foods requires me to stop by the supermarket almost every day on my way from work to home (eco shopping bag) and get a thing or two, and living in an exciting city and being a blogger requires me to carry my camera with me at all times (camera bag). 

Going to hot yoga class I have a yoga mat bag, but I also need a second bag for water bottles (2), keys, towels and change of clothes. I love my Owliebag for that purpose. It's quick to get in, quick to close, can be carried in multiple ways (as a backpack, over the shoulder, cross-body), fits all my stuff and is machine washable (sweaty yoga clothes anyone?). 

All Owliebags are handmade in Turku, Finland from durable materials such as linen and cotton as well as water and stain resistant materials. Shoulder cords are made of very strong Parachute cord which was originally used by US Military.
I got the chance to ask the woman behind Owliebags, Jenni, a few questions about her business and life as a part-time entrepreneur.

How did you get started? Where did the idea come from? 

Earlier this year I broke my knee in an american football game, had a knee surgery and 6 weeks off from my day job. I'm an active person and therefore limited mobility drove me to a point where I wanted to use the extra time to start my own business that had been in my mind for years. The idea for Owliebags came simply from my own need: I couldn't find light backpack (I always ride bike, so hands have to be free!) that would look decent in the city look too, so I had to create my own. My friends wanted me to make them one too, and soon it was business. The very initial idea came years ago from the US where I studied (NMSU). There everybody had those drawstring bags, but in Finland they are not that common, and therefore more difficult to find from stores. 

What inspires you? 

Finding answers to practical problems. 

Where do you see yourself and Owliebags in 5 years? 

Currently I enjoy what I do in my primary job as a project manager in IT business. However, if people find my products and Owliebags business will grow, I can see myself as a full-time entrepreneur. 

What would you say to other young women who are thinking about starting their own business? 

Please do not hesitate a second! I'm not sure how it goes outside of Finland to start your own business but here it is really simple! It was like three weeks from the idea to the first order through my web page :) You just have to make the decision.

Check out Owliebags website and like them on Facebook. Support young woman entrepreneurs and quality products!

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